Beautify is our app, so weigh our take accordingly; every competitor fact below comes from that app’s own App Store listing or website, checked in October 2026. We have not tested either app, and we compare only what each one says about itself. Of the face rating apps we looked at, Umax and LooksMax AI have the most US App Store ratings, and they are often compared because they work the same way: you send a photo and get a rating.
What is the difference between Umax and LooksMax AI?
The main difference is audience: LooksMax AI says it is built for men, while Umax’s listing is not gendered. Beyond that, the two are very similar. Both are photo-based attractiveness rating apps on iPhone and Android, both are free to download with paid results, and neither has had an App Store update since June 2024. LooksMax AI’s listing mentions personalized advice and a hairstyle add-on; Umax’s listing mentions ratings and group scanning.
How do Umax, LooksMax AI and Beautify compare?
Umax and LooksMax AI match closely on platforms and pricing model, while Beautify differs in focus and platform.
| Umax - Become Hot | LooksMax AI | Beautify - Glow Up | |
|---|---|---|---|
| Best for | Looksmaxxing ratings | Rating plus advice, for men | Beauty scores plus face shape and tutorials |
| Platforms | iPhone, Android | iPhone, Android | iPhone |
| Scores out of 100? | Not stated | Not stated | Yes (eight scores) |
| Face shape | Not stated | Not stated | Yes |
| Makeup help | Not stated | Not stated | Yes |
| Pricing model | Weekly or monthly subscription; extra scans cost extra | Weekly plan or Pro; one-off Boost and Hairstyles packs | Weekly subscription; extra scans as one-off purchases |
| Stated audience | Not gendered | Men | Not gendered; beauty-focused |
| Last App Store update | June 28, 2024 | April 4, 2024 | February 11, 2025 |
| App Store age rating | 18+ | 13+ | 4+ |
| US App Store rating | 4.6 (about 51,600) | 4.5 (about 42,700) | 4.4 (1,100+) |
| Seller | Improvement Tech LLC | Mnkybrain Labs, Inc. | Indus Technologies Ltd |
“Not stated” means the app’s own listing does not say. Umax and LooksMax AI both give a rating, but neither listing describes the scale. Ratings are from October 2026 and change daily.
What does Umax say it does?
Umax says it rates your face from a single selfie. Its listing describes “1) Download the app 2) Take a selfie 3) Get your analysis” under the subtitle “Get your ratings”, and says, “We are the looksmax AI tool to help YOU looksmax.” It adds that it is “currently helping users improve their facial attractiveness.” Its last release notes added group scanning. The in-app purchases include weekly and monthly premium plans and one-off items named “Supercharge” and “You as a 10/10”. For more on what its ratings can and cannot tell you, read is Umax accurate?
What does LooksMax AI say it does?
LooksMax AI says it rates your photos and gives personalized advice. Its listing says “Get your rating and become more attractive” and lists three steps: “Upload your photos”, then the app will “analyze your traits”, then “Get your results and personalized advice”. It calls itself “your personalized AI coach”, though the listing does not describe a chat feature. The listing states, “Our focus is on aiding men in elevating their facial attractiveness and confidence,” and mentions a “community for men that wish to improve their looks.” Its website says “Find out how hot you are” and claims it is “Trusted by over 2M+ people”. In-app purchases include “LooksMax Pro”, a weekly plan, a “Hairstyles Pack” and Boost packs.
How do Umax and LooksMax AI charge?
Both apps are free to download and charge to see results. Umax says “analysis results require subscription. Additional scans require additional purchase,” and offers weekly and monthly plans. LooksMax AI sells a weekly plan and LooksMax Pro, plus one-off packs (Boosts and a Hairstyles Pack). Check the current prices on each App Store listing before you subscribe, since prices vary by plan and region.
Are Umax and LooksMax AI still updated?
Neither app has been updated on the App Store since mid-2024. Umax’s latest version is 1.4.3 from June 28, 2024, and LooksMax AI’s is 1.0.21 from April 4, 2024. An older update date does not mean an app has stopped working, but it does mean the listing describes the app as it was then. For fairness, Beautify’s own App Store listing was last updated on February 11, 2025.
Where does Beautify fit?
Beautify is a third option for people who want a beauty and glow-up focus rather than looksmaxxing ratings. Again, it is our app. A single selfie returns eight scores out of 100 (Overall, Potential, Skin Quality, Facial Symmetry, Eyes, Nose, Lips and Cheekbones), then your face shape, eye shape and skin type with makeup tips, hairstyles and routines. A Glow Up Guide covers skincare, hair, fitness, sleep and nutrition, a Tutorials tab has ten step-by-step makeup looks, and an AI beauty advisor (BeautyAI in the app) answers makeup and skincare questions.
Its limitations are real: Beautify is iPhone only with no Android version, results need Beautify Premium (a weekly subscription), and you get one analysis scan per subscription week unless you buy a Superboost. Like every app here, its scores are suggestions, not a professional assessment.
Which should you choose?
Choose based on who the app is built for and what you want after the rating:
- Choose Umax if you want a looksmaxxing-style rating from one selfie, you are an adult (it is rated 18+), and you are on iPhone or Android.
- Choose LooksMax AI if you are a man looking for a rating with personalized advice and optional hairstyle content.
- Choose Beautify if you want beauty scores alongside face shape, skin type, makeup tutorials and a glow-up guide, and you use an iPhone.
If none of these fit, our list of Umax alternatives covers more apps.
Bottom line
Umax and LooksMax AI are close twins: photo-based ratings, paid results, iPhone and Android, and no App Store update since mid-2024. The clearest difference is that LooksMax AI says it is for men. If your goal is a beauty glow-up rather than a rating, Beautify is built for that, on iPhone. Whichever you use, a score reads one photo and is not a measure of your worth.