Beautify is our app, so weigh our take accordingly; every competitor fact below comes from that app’s own App Store listing or website, checked in October 2026. Looksmaxxing apps are mostly built for men, so this list focuses on apps whose features suit a women’s glow-up: skin, hair, makeup and everyday habits. Everything here is for adults, and none of it is medical advice.
What is looksmaxxing?
Looksmaxxing is internet slang for trying to make the most of your appearance. The term grew up in mostly male online communities, where advice ranges from ordinary grooming and fitness to extreme, risky practices. A healthy version for women sits firmly at the ordinary end: caring for your skin, finding a haircut and makeup that suit you, sleeping and eating well, and dressing in a way you feel good in.
What is softmaxxing?
Softmaxxing is a softer framing of looksmaxxing that focuses on low-risk, reversible habits. Think a consistent skincare routine, a flattering hairstyle, makeup that works with your features, regular movement and enough sleep. It is about feeling put together and confident, not about chasing a number or changing your bone structure. Our glow-up guide follows the same approach.
What should a looksmaxxing app for women do?
A good looksmaxxing app for women gives you practical, gentle guidance, not just a rating. We chose apps on these criteria, based only on what each app’s own listing says:
- Beauty-relevant features, such as skin type, face shape, eye shape or makeup help.
- Guidance you can act on, like routines and tutorials, not just a score.
- Non-extreme advice: we left out apps whose listings center on jaw or bone-structure exercises, or that are positioned only for men.
- Clear pricing model stated on the listing.
- Platforms you actually use.
How do the best looksmaxxing apps for women compare?
Beautify and Glam Up are the two apps here whose listings cover both face shape and makeup help; the others focus on scores or skin.
| App | Best for | Platforms | Scores out of 100? | Face shape | Makeup help | Pricing model |
|---|---|---|---|---|---|---|
| Beautify | Scores, features and a step-by-step guide | iPhone | Yes | Yes | Yes | Weekly subscription; extra scans as one-off purchases |
| Glam Up | Color season and makeup routines | iPhone, iPad, Android | Not stated | Yes | Yes | Subscription |
| Maxxing | Score plus glow-up routine | iPhone, Android | Not stated | Not stated | Not stated | Weekly or yearly subscription plus one-off add-ons |
| Glow | Skin glow-up with AI coach chat | iPhone, iPad | Not stated | Not stated | Not stated | Weekly, monthly or yearly subscription |
| Skan | Skin scans and product matching | iPhone, Android | Not stated | Not stated | Not stated | Weekly, monthly or yearly subscription |
| UCHAD | Free basics, premium breakdown | iPhone, iPad, Android | Not stated | Not stated | Not stated | Free basic analysis; subscription and one-off unlocks |
“Not stated” means the app’s own listing does not say. Maxxing and UCHAD do give scores, but their listings do not describe the scale.
1. Beautify - Glow Up
Beautify turns a single scan into a softmaxxing plan: it pairs your results with a step-by-step Glow Up Guide covering skincare, hairstyle, fitness, sleep and nutrition. The scan returns eight scores out of 100, then your face shape, eye shape and skin type, each linked to makeup tips, hairstyles or routines. A Tutorials tab has ten step-by-step makeup looks, from clean girl to soft glam, and an AI beauty advisor answers makeup and skincare questions.
- Best for: a beauty-focused glow-up with guidance after the scan.
- Platforms: iPhone only (iOS 13 or later), English only.
- Pricing model: free to download; results, tutorials and the advisor need Beautify Premium, a weekly subscription.
- Limitation: it does not show an edited “glowed up” photo of you and has no progress charts or streaks.
2. Glam Up - Perfect Your Look
Glam Up calls itself “your personal AI beauty consultant”. Its listing offers a “glow up guide to see your glow-up potential, and a guide to achieve it”, a “Color Analysis scan” for your color season, analysis of “face shape, eye shape, skin tone”, and “step-by-step makeup routines, and product recommendations”. Its website says you can see “how you would look glowed up in your chosen aesthetic”.
- Best for: color season analysis and makeup routines.
- Platforms: iPhone, iPad and Android.
- Pricing model: subscription. Last updated October 2024 on the App Store.
3. Maxxing: LooksMaxxing Glow Up
Maxxing uses looksmaxxing language but is not gender-specific; it aims to “help you look your best and boost confidence with a personalized plan tailored to your face and goals.” Its listing names an “Attractiveness Score”, “Detailed Facial Analysis” from “symmetry to skin health”, a “Custom Glow-Up Routine” and “Skincare & Grooming Guidance”.
- Best for: a looksmaxxing-style score with a routine, for any gender.
- Platforms: iPhone and Android.
- Pricing model: weekly or yearly subscription, plus one-off add-ons.
4. Glow - AI Beauty Coach
Glow is skin-first: it aims to help you “achieve your best ever skin glow up”. The listing offers “Scan your face for AI analysis”, “Personalized product recommendations”, “Beauty routines and hacks” and a “24/7 AI beauty coach chat”.
- Best for: a skin glow-up with a chat-based coach.
- Platforms: iPhone and iPad.
- Pricing model: weekly, monthly or yearly subscription.
5. Skan - #1 Skincare App
Skan focuses only on skin, which is the core of softmaxxing for many people. Its listing says you can “Take a selfie to understand visible skin concerns like acne, redness, pores, pigmentation, wrinkles, eye bags”, and it includes a product finder, product scanner, routine builder, ingredient insights and progress tracking to “compare your progress over time”. It states, “Skan is not a medical device.”
- Best for: skin scans, product matching and tracking skin over time.
- Platforms: iPhone and Android.
- Pricing model: weekly, monthly or yearly subscription.
6. UCHAD: See Your Potential
UCHAD offers “Basic analysis & insights (Free)” and a premium “Feature-level breakdown: jawline, eyes, skin, hair, symmetry”, plus an “AI Coach” and “Daily Progress Tracking”. It is not gendered in its listing, though its website FAQ lists “masculinity” among analyzed features.
- Best for: a free first look and progress tracking.
- Platforms: iPhone, iPad and Android.
- Pricing model: free basic analysis; premium subscription and one-off unlocks.
How do you looksmax safely as a woman?
Safe looksmaxxing sticks to habits that are low-risk and reversible. Good places to start:
- A simple skincare routine matched to your skin type, with daily sunscreen.
- A haircut and makeup that suit your face shape and features.
- Regular movement, enough sleep, water and balanced meals.
- Clothes that fit well and colors you like wearing.
Skip anything that promises to reshape bones, crash diets, or any app that pushes cosmetic procedures. For skin conditions, weight or anything medical, talk to a dermatologist or doctor. And treat any app’s score as a tool, not a measure of your worth.
Bottom line
For women, the best looksmaxxing app is one that leads to gentle, practical changes. Beautify pairs scores with face shape, skin type, tutorials and a step-by-step guide on iPhone; Glam Up is strong on color and makeup; Glow and Skan suit a skin-first glow-up; Maxxing and UCHAD are closer to classic looksmaxxing scores. If you are coming from Umax, see our Umax alternatives.